A young girl with brown hair making a playful face, wearing a beige jacket with a floral pattern and white buttons, with hands forming glasses around her eyes, standing in front of a colorful, blurred background. 
BLANK SUPPLY
Blank Supply was in need of a branding system and launch campaign for its first-ever kids collection. 
The brands ethos is close to the heart and hand of the founder. She wanted the branding and imagery to reflect her history, soul and dreams. 
The branding plays with clean modern lines mixing with more historical typefaces and architectural shapes from the founder's family escape home.
The campaign was shot on film and Super 8 and brings to life a tapestry of found fabrics, building a rich and layered world for kids to revel in.
All children were cast from friends. Making selects was very difficult—they were insanely cute.
Close-up of a quilted patchwork blanket on a wooden chair with floral fabric in the background.
Close-up of a beige vintage postcard or note card with typewritten text and handwritten cursive, titled 'Blank Supply'.
A young girl with brown hair is holding a gold crown on her head. She is wearing a pink and brown quilted jacket with floral patterns. The background features a floral-patterned fabric with colorful flowers in pink, yellow, blue, and green.
Close-up of a quilt with a photographs of a young girl standing on a chair, wearing a school uniform and holding her head with both hands, placed on top of various patterned fabric pieces.
A young child with curly hair lying on a quilt, smiling at the camera. The quilt is made of various colorful patchwork pieces.
A young girl with short dark hair, wearing a beige checkered shirt, sits on a wooden chair with a yellow backrest. Her hair partially covers her face, and she has a neutral expression. Behind her is a textured artwork with various colors, including blue, orange, and red.
Two young children, a girl and a boy, sitting on a staircase against a patterned wall. The girl is wearing a black and red striped dress and white sneakers, while the boy is wearing a plaid shirt and checkered pants with white sneakers. The boy is looking down at the girl, who is looking slightly to the side.
A young boy with curly hair wearing a blue cap, patterned shirt, and striped pants, standing in front of a patchwork quilt and textured wall.
A collage of various children, fashion items, and photographs on a mobile device screen.
A group of children sitting and standing on a staircase, with a woman behind them, in front of a cream crochet curtain.
A person's hand with a gold ring on the finger, holding a sewing needle. The person is wearing a black shirt, a plaid shirt, and a denim jacket. The scene is focused on the hand working on a white fabric.
A young girl standing in front of a quilt made of various patterned fabric patches, wearing a floral shirt, maroon corduroy pants, and black Converse sneakers.
Black and white photo of a modern building with large glass windows and an arched window section. The building is surrounded by bushes and trees, with a clear sky in the background.
Close-up of a yellow fabric ribbon with the phrase "Blank Supply" printed on it, surrounded by red and yellow fabric pieces and a white button.
Close-up of several white paper sheets with black printed text, including the heading 'Blank Supply' and other text about a NYC-based studio with a philosophy of creating from existing materials, on a white textured surface.
Quilt with various patterned fabric squares in green, blue, brown, yellow, and red, arranged in rows and columns.
A young boy sitting on a black stool wearing a beige and red striped shirt, green socks, and red shoes with white laces, against a background of striped green and brown fabric.
A woman with long dark hair wearing star-shaped sunglasses and a floral dress with red, white, and blue flowers blowing a bubble with gum.