RHODE brand campaign and art direction by The Girls Creative 
RHODE CREATIVE DIRECTION + CAMPAIGNS
RHODE was in search of a fresh direction to elevate their marketing campaigns. The brand sought to infuse ease and cool into their imagery while setting off the vibrant colors and prints of each season.
The Girls concepted, creative directed and brought each collection to life as inspired by the garments. In the spirit of sunshine, here are three seasons of Spring campaigns, showcasing how the visuals evolved each season while maintaining a cohesive and proprietary POV.
A young woman with dark hair lies on a bed inside a camper van, looking at the camera. She is wearing a green and white patterned dress, and lots of pillows are behind her. Art direction by The Girls Creative.
Text on a black background reads 'Peace Love' in large light green cursive font, and 'RHODE' in small yellow all caps at the bottom. Art direction by The Girls Creative
Young woman standing outdoors in front of a beige camper van, wearing a colorful patterned dress and green sandals, with greenery and fallen leaves on the ground.
Close-up of a young woman with brown hair, wearing a colorful, patterned top and matching shorts, outdoors in a sunny area with trees and a wooden fence in the background.
A woman with long dark hair smiling, wearing a coordinated brown and white abstract pattern outfit, standing on the side of a rural road holding a beige tote bag. There are trees and utility poles in the background, and the sky is clear.
A woman with long dark hair lying on a bed with a pink and white checkered quilt; trees visible through the window behind her; on a mobile phone screen with text 'ON THE RHODE' and 'SHOP NOW'
A young woman in a colorful, patterned two-piece outfit standing outdoors in front of a wooden shed, with trees and a sheep in the background.
Young woman in a multicolored, patterned dress standing outdoors near a metal gate, with a girl and two llamas in front of her, on a farm or ranch with trees and fencing.
A woman with long hair lying on grass at night, surrounded by a red-orange flower garland forming a heart shape around her.
Design with a smiling sun illustration, pink text around it reads 'hottest days Rhode', set against a black textured background.
A smiling woman with dark skin, wearing a light green dress decorated with blue floral patterns, gold accessories, and a gold beaded fringe around her waist, against a blue sky background.
A woman with dark skin and short hair wearing a bright orange strapless dress with a floral pattern, standing on the beach near the ocean with waves in the background, smiling with mouth open.
Close-up of a smartphone screen displaying a woman with dark skin and short hair lounging on a green chair, wearing large hoop earrings and a light green dress with blue patterns, with the words 'BOLD SHOULDER' overlaid.
Young Black woman with short hair standing on the beach with sand and ocean waves in the background, wearing a light green dress with blue floral patterns and matching skirt, looking directly at the camera.
A woman with dark skin and short hair posing outdoors, wearing a colorful floral dress with orange, pink, green, and black patterns. She is sitting on a white chair with a blue umbrella in the background, and a modern building is visible behind her.
A person with short brown hair and earrings holding a pink heart-shaped balloon with red floral patterns, standing outdoors on a wooden deck with a large pink and green marquee letters in the background.
Light blue stylized skull with black details on a black textured background.
A woman standing on a beach pier in a red and pink floral dress.
A young woman with shoulder-length brown hair, wearing a green and white striped dress, stands next to a large ice cream cone sculpture on a boardwalk. She has one hand resting on her head and is looking at the camera.
A woman with short dark hair wearing a sleeveless dress with green and blue abstract patterns and large gold earrings, standing barefoot on a sandy beach at sunset. She is looking to her left, with her hand resting on her hip, and there is a large orange umbrella and some beach chairs in the background.
A woman in a yellow dress stands on a rock by the water with her arms crossed, looking at the camera, with the ocean and a cloudy sky in the background.